Sylvania, which is one of the leading lighting brands in the global market and illuminates symbol projects at home and abroad,
experienced a flag change in Turkey. Azim Tuncinar, General Manager of Sylvania Turkey and CIS Countries, who has successfully led the Sylvania brand for two years, handed over his duties to Ayhan Siriner, Regional President of Sylvania Turkey, Middle East, Turkey and CIS.

Sylvania, which will continue its successful journey under the leadership of Ayhan Şiriner since December, aims to turn Turkey into a domestic production base.

Azim Tuncinar, General Manager of Sylvania Turkey and CIS Countries, who has successfully led the Sylvania brand for two years, which brings innovative lighting products and solutions to the Turkish market, has handed over his duties to Ayhan Siriner, Regional President of Sylvania Turkey, Middle East, Turkey and CIS. In addition to his current responsibility, Siriner will also serve as General Manager of Sylvania Turkey.

He shared his 2020 plans

Sylvania Turkey shared its plans and long-term strategies for 2020 at a meeting it organized. Representatives of Sylvania dealers, project partners, suppliers and the Lighting Equipment Manufacturers Association (AGİd) and the Turkish National Committee for Lighting (ATMK), two important communities of the lighting industry, attended the meeting.

Sylvania Global CEO Sally Han stated that Sylvania is a company with over 100 years of long history and operates in over 50 countries worldwide today, and that they are working with the approach of providing the best solution without sacrificing quality. Emphasizing that Sylvania is a company that specializes in interior lighting, Han noted that it has special solutions for schools, offices, factories, hotels, museums, warehouses, shopping malls.

Sally Han stated that the whole world obtains lighting products from China. That's why we advise manufacturers in China to invest outside China. We are very serious about this and therefore we are in Turkey. Together with our suppliers and customers in Turkey, we will achieve this with a mutual win-win approach."

The era of smart lighting

Sylvania Middle East, Turkey and CIS Countries Regional President Ayhan Şiriner stated that lighting products are experiencing significant transformation based on the need for wireless communication and easy use, and said that LED technology has come to the forefront at this point. "With many innovative lighting technologies that have been on the agenda recently, we will hear more about the term smart lighting in the coming days. Intelligent lighting solutions will be used to monitor energy, determine the amount of use through sensors, and process data depending on building management systems."

Stating that SylSmart, the smart lighting solution they have brought to the sector, has a memory and smart structure, Siriner said: "Thanks to the artificial intelligence in its content, it is designed to predict your movements and use the right light at the right time, in the right amount. It saves energy by 35 percent compared to other smart lighting solutions and up to 90 percent compared to standard lighting solutions."

Turkey will be the production base

In his speech at the meeting, Azim Tuncinar said that Sylvania Turkey operates with the goal of 'Towards the Summit in Lighting'. Tuncinar emphasized that the company has made significant progress in two years and noted that they have achieved 42 percent growth in TL terms in the last year. Sharing the information that Sylvania branded 'made in Turkey' signed products will be on the market next year, Tuncinar said, "After 2020, we are entering a period of growth and profitability for us. In 2023 and beyond, we aim for a Sylvania that has made Turkey a production base and is in a better place in the market."

Tuncinar stated that they have reached 42 dealers spread throughout Turkey in two years and have 7 project customers, and said they are happy to sign a very important reference project such as Çamlıca Mosque.

After the meeting, Azim Tuncinar was presented with a plaque thanking him for making Sylvania a brand that demonstrated its success in spreading its dealer network throughout Turkey in as little as two years and signed niche projects.

About Feilo Sylvania

In 2016, Feilo Sylvania, China's most powerful lighting products manufacturer, Shanghai Feilo Acoustics Co., It was founded when Ltd acquired Sylvania, which has over 100 years of experience in the field of lighting products. The company takes the lead in the field of professional and architectural lighting solutions. Based on a long history in lighting, Feilo Sylvania offers internationally leading products and systems and carries out its work with the mission of providing the best products, services and consultancy. Concord, Lumiance and Sylvania represent three different business units within the company; it creates solutions tailored to lighting needs with its products that offer high quality and energy efficiency worldwide.

Shanghai Feilo Acoustics Co., which owns 80 percent of Feilo Sylvania's shares, Ltd. was established in 1984 as the first joint stock company in China. Feilo changed the company structure in 2014; Shanghai Yaming Lighting Co Ltd has become a joint venture company consisting of Beijing Shen'an Group and Shanghai Sunlight Enterprise Co Ltd. With the acquisition of Sylvania, Feilo acquired production centers, logistics bases and R&D technology centers worldwide and gained market access spanning 48 countries.

Feilo Sylvania has strong production experience in Europe. The company's brands Concord, Lumiance and Sylvania have been producing lighting products in Belgium, Germany, France and the UK for over 100 years. In line with this experience focused on excellence, Feilo Sylvania aims for innovative design and development. In this way, it develops products and solutions in accordance with ever-changing market dynamics.