Golden Tips for Young Communicators

          Technology pioneer Mitsubishi Electric and the brand's communication consultancy agency Inommer met with the students of General Ali Rıza Ersin Vocational and Technical Anatolian High School Public Relations and Organization Department. Mitsubishi Electric Turkey Advertising and Public Relations Team Leader Savaş Ceneviz and İnomist Communication Consultancy Agency President Sibel Selvi Arslantürk, who took part as speakers in the seminar organized with the theme of "Actors of the sector, tricks of communication", advised the future communicators about the steps to be taken to become a successful communication professional while sharing their experiences. Attracting attention with its advanced technology products and solutions in many different fields such as air conditioning, factory automation, elevator and escalator, visual data systems, satellite and space systems, transportation-connected infrastructure systems in Turkey, Mitsubishi Electric met with young communicators together with İnomist, which provides communication consultancy services to the world's and Turkey's leading brands. In the seminar themed "Actors of the sector, tricks of communication" held at the Public Relations and Organization Department of General Ali Rıza Ersin Vocational and Technical Anatolian High School, Mitsubishi Electric Turkey Advertising and Public Relations Team Leader Savaş Ceneviz and İnomist Communication Consultancy Agency President Sibel Selvi Arslantürktook part as speakers. While giving information about the service scope of corporate communication departments and communication consultancy agencies, Ceneviz and Arslantürk conveyed their experiences through case studies and advised the students on the steps to be taken to become a good communication professional. Building sustainable relationships while strengthening corporate reputation Mitsubishi Electric Advertising and Public Relations Department stated that they determined the necessary communication strategies and managed the communication activities in order to increase the awareness of the brand in Turkey and strengthen the corporate reputation, and continued as follows; "We carry out our work in many topics such as media relations, topic-agenda, social media and event management, sponsorship communication, advertising campaigns, media planning and internal communication within the framework of the communication strategies we have determined. Especially in the recent period, we attach great importance to digital communication tools. Because in our rapidly digitalizing age, many of us, especially the young generation, prefer to follow the developments in the world from digital environments. As a pioneer brand of digital transformation in many different areas, we plan our work in this direction to keep up with the new world order. In all our communication activities that we implement by integrating conventional and digital communication, we move forward with the aim of establishing sustainable strong relationships with our target audience and social stakeholders. Within the scope of all these activities, we act together with our business partners such as communication consultancy agency, digital agency, media planning and purchasing agency, event agency." The young generation will provide high added value to the communication sector Referring to the importance of world brands synchronizing the local dynamics of the country in which they operate with their global communication strategies, Ceneviz emphasized that many parameters related to communication should be analyzed correctly and strategic business partners should be managed with precision. Drawing attention to today's new communication models, Ceneviz said; "In the near future, digitPR, digital crisis and agenda management are expected to become even more important. In this direction, in addition to conventional methods, digital media should be analyzed correctly and strategic communication tools should be designed in accordance with the requirements of the new world. Therefore, when young communicators step into the sector, it is very important that they follow the developments closely as they will have to manage the brands they serve in a fast and variable environment. The young generation, which is a candidate to achieve significant success with individual awareness and development, will provide high added value to the communication sector with its dynamic and innovative structures. We support the development of new generations as a brand that trusts the future of Turkey, which stands out with its young population, and invests in our country with technological innovations. In this direction, we will continue to carry out studies on the adaptation of high school and university students, who will be the professional managers of the future, to the new world." We bring brands together with their target audience Stating that the professional beginning of the communication consultancy profession in the world dates back to about a century ago and how it has evolved from past to present, Sibel Selvi Arslantürk, Head of İnomist Communication Consultancy Agency, conveyed the following information; "As communication consultancy agencies, our most basic goals are; to bring the institutions together with their target audience in the most accurate and effective way, to increase brand awareness, to develop brand value and corporate reputation, to contribute to the reference institution of brands in the sector, public opinion and media, to achieve business goals, to increase competitiveness and consequently to become a sustainable brand. In this context, we serve in a wide range of areas from brand communication to media relations, from risk management and crisis communication to marketing communication, from corporate social responsibility to sponsorship communication, from leader communication to internal communication, from digital marketing to event management." Stating that a good communication professional should be compatible with team spirit, planned, disciplined, patient, open to learning and have high self-confidence, Arslantürk said that speaking, writing and listening He emphasized that communicators who are competent, capable of analyzing and problem solving can be successful in this profession. Arslantürk, who suggested that students do internship in agencies, follow sectoral developments, participate in competitions and organizations in order to experience different disciplines of communication throughout their education lives, ended his speech by emphasizing the importance of foreign language in order to follow the developments in the world.


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